When doctors switch to the direct-pay model, they still offer the same primary care services as before, but the financial relationship with patients is different. There are patients who are taken back and are often confused by doctors who have simplified things by not taking insurance that, paradoxically, they think what they're doing is shady. Especially for patients who have insurance, the idea of paying additional money for primary care – despite the improved access and attention – is an obstacle.
Effective marketing can differentiate a typical direct primary care practice from a successful one. What strategies and tactics can help bring in patients, especially when a practice is first starting?
Starting any business is hard work. There are so many variables and missteps are costly, in terms of time and money.
Many physicians have the skills to run an existing successful business but don’t have expertise in all it takes to get a business up and running.
Here are 7 tips from the experts about transitioning to direct primary care.
Establishing a practice may be one of the most challenging aspects of the direct care journey, but once a physician has succeeded, they get back to focusing more time on their patients. What are some of the things new direct care physicians should pay attention to as they are assembling their practice?